Born and raised in the north of São Paulo, Rodrigo was deeply influenced by street culture and music. Immersed in these environments, he began his audiovisual career in journalism, directing and editing mini-documentaries for UOL NEWS. Simultaneously, he directed music videos for independent artists like Flora Matos, Stefanie MC, and Self Provoked. Combining these two formats, Rodrigo developed his unique style, blending journalistic insight with surreal elements. He has since worked on fashion films, ads, music videos, and documentaries, collaborating with agencies like W+K, Leo Burnett, and The Heart, directing for brands such as KFC, FIAT, C&A, and UBER.
